How To Write Emails For Personalized Videos

By Poorna Nayak | Nov 12, 2020


In all probability, you might not get to the end of this article. Normally I lose my patience with any email after the first 3-4 sentences. So, what can you do to make your video email marketing effective? Here's a summary for you:

  • Personalize your email subject line. Keep it within 15 to 20 characters to get the highest email open rates.
  • Keep your email content short and to the point.
  • Include a clear call to action with a personalized thumbnail.

For more details as to why the above 3 points are the best practices for email marketing, here is the entire article...

We live in the world of social media. In this always-on, content-saturated world, do emails even stand a chance? Turns out they do! Email marketing is still the dominant way of attracting, engaging, and retaining customers.

With around 306.4 billion emails sent and received each day in 2020, this figure is only expected to increase.

Emails sent will increase to over 361.6 billion daily emails in 2024

Modern inboxes are noisy and extremely competitive. So what can you do to cut through the clutter and make your customers feel special? Read on for the top 3 tips that consistently work for email campaigns.

It Begins With The Subject Line

The email subject line is your entry point and will decide whether your email is going to be opened or not. With the number of emails being received increasing with every passing day, the chances are that your email will not be opened if it does not catch your customers attention. The subject line needs to be catchy, relevant, and should give your customers or potential leads a reason to click on your email.

Personalized Subject Lines

You can make email subject lines even better by having personalized text in it. Subject lines that include the customers name in the email can increase open rates by 10-14%. Personalization need not be limited to the name alone, you can use other data that you may have as well. Some examples of personalized email subject lines are:

John, watch your portfolio video statement for Nov 2020.
Happy Birthday John, here's a special video wishing you.
John, Renew your policy before 31st Nov 2020 and save more.

Don't Trigger Spam Filters

Spam filters can be triggered for a variety of reasons causing the email to land in the spam or junk folder of your customer or prospects inbox. You need to be careful while choosing the words in your subject line. Email subject lines should not have keywords that trigger spam filters like "Free", "Pre-approved", "Get Paid", "Best Investment" etc.

Email Content: Shorter The Better

With more things to focus on, it's but natural that the time one spends on a particular thing has reduced. It's not a problem with human attention spans, but it's just that we live in a world of information overload.

To improve the chances of your email being read, try the following:

  • Get to the point, quickly. Don't send long text-heavy emails as most likely it won't get read. Like how Dan Munz says How to write a good email: 1. Write your email. 2. Delete most of it. 3. Send
  • Add an element of personalization to grab attention. This lets your customers or prospects know that it is not a generic bulk email.
  • Most of them will be reading your email on mobile phones. So, optimize for mobile readability.

A Clear Call To Action

A clear call to action defines the success of your email campaign. While the email subject decides whether your email gets read or not, the CTA determines whether the email campaign is successful or not.

For personalized video campaigns, this means having a thumbnail that prompts clicks. Since human beings are wired to pay attention to things that are moving, personalized gifs work best when it comes to thumbnails. Also make sure that the thumbnail appears without having to scroll on the device, both mobile, and desktop. 

Examples of thumbnails that prompt action

Personalized Image Thumbnail

Personalized GIF Thumbnail

In Conclusion

Email has an ability many channels don’t: creating valuable, personal touches – at scale.
David Newman

Emails are a good way of sending out personalized, interactive videos at scale. They still remain one of the most dominant and effective ways of reaching out to customers. So use the above tips to get the best out of them.

To understand how Enrich Platform can work for your bank or wealth management firm do get in touch with us.