We want to deepen and use our video platform for deeper client engagement because it has always been what do customers want. So when we look at that, they want more personalized information, be it insights, be it the content we show through videos, more relevant information so that they can make better use of their time and money. That has been the focus of our engagement strategy be it through the digital video platform or it being through a relationship manager. The response has been really good, we have continuous feedback as well.
At IIFL Wealth, we realized that one thing our HNI clients would love is to save time. Hence receiving a crisp 2 minute video summary of their portfolio would be a welcome change for them. These video statements have been designed to allow our clients to interact directly with their relationship managers through Whatsapp and a phone-call. We have partnered with Bangalore based Amigobulls team to offer these personalized video statements to our clients.
We were pleasantly surprised with the result of using these video statements. We found that more than 10% of clients who had watched our videos willing to refer their friends to us. The email open rates have gone up more than 4 times the industry standards showing that clients are really interested in watching these video statements.